About us

Creating the  Red Velvet knitwear brand was the dream of Jo Johnson-Mathers and her talented design team. Whilst working in the industry for 30 years, supplying in volume to most of the high street stores with knitwear, it was always a wish to branch out and to design a private label collection. The aim for the brand was to be within an affordable price range and at the same time be unique to what was on offer elsewhere. Most of our knitwear has some form of exclusive hand embellishment, or 3D element to make it fun and eye catching. You will find the range is perfect to wear both to work, or for a night out to feel special.

The Red Velvet design and merchandising team are based in St. Albans in Hertfordshire and have over 200 years of knitwear experience between them. The design team are constantly searching for new ideas and inspiration for their next collection, from all corners of the globe. Our team ranges in age from 20's to 50's and each of us has our own favourite style within this collection. The ranges are always bought in limited quantity and change every 3 months to ensure the styles are always on trend and look fresh and new.
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